The Fetch – perth – 2012-04-13

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Ever struggled to keep up with what's on around town? Want to discover cool events happening around you? Enter The Fetch – a fortnightly email of curated goodness tailored for the business, digital and creative communities. You're receiving our first Perth issue because you've befriended Justin or Kate in the social sphere. If you want, you can unsubscribe now. Get in touch with us via @thefetchper, or email me to share your events, jobs or news.

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Business events

Silicon Beach Perth, Today
Building Better Businesses Perth, Apr 14
Business Book Club, Apr 17
Government Support for Biz, Apr 18
Morning Startup, Apr 25
Young Women in Biz Meetup, Apr 26
Introduction to Capital Raising, May 2
Perth Small Business Meetup, May 16

What's in a name?

Isaak Dury explains why his men's essentials subscription start-up Mendojo is no longer rocking 'Cockjox'.

"The Cockjox name and Rooster branded logo were key selling points...However, the pornography appearing alongside the Cockjox Google search had the potential to scare away our more conservative customers.

Mendojo.com is our new name. The term dojo means “Place of the Way” which we thought matched our new venture perfectly.

“Men-doo-joo?” is generally the reaction we get. That’s fine though, we feel the uniqueness of the name reflects our product offerings and business model."